³öÆ·£ºÐÂÀ˲ƾÉÏÊй«Ë¾Ñо¿Ôº
×÷ÕߣºÀ¤
½üÈÕ£¬¡°¹úÄÚÔªÓîÖæµÚÒ»¹É¡±·ÉÌìÔÆ¶¯·¢²¼ÁË2024Äê²Æ±¨£¬2024ÄêʵÏÖÓªÒµÊÕÈë9.95ÒÚÔª£¬Í¬±ÈÏ»¬20.0%£»Á¬Ðø¶àÄêµÄÓ¯ÀûÒ²ÔÚ2024Äêê©È»¶øÖ¹£¬ÊµÏÖÄêÄÚ¿÷Ëð4370.3ÍòÔª£¬Ïà±ÈÈ¥ÄêͬÆÚ-116.6%£»¼´±ãÊǾµ÷ÕûºóÒÀÈ»¾»¿÷Ëð3064.3ÍòÔª£¬Ïà±ÈÈ¥ÄêͬÆÚµÄ2.74ÒÚÔªÖè½µ111.2%¡£
´Ó³É³¤ÐÔÓëÓ¯ÀûÄÜÁ¦À´¿´£¬·ÉÌìÔÆ¶¯µÄ2024Äê¿°³Æ½»ÉÏÁËÒ»·ÝÅû¶ҵ¼¨ÒÔÀ´µÄ¡°×î²î´ð¾í¡±¡£¶øÔÚÕâ±³ºó£¬Êǹ«Ë¾²»½öÒ»Ö±ÒÔÀ´ÒÀÀµÄÚºËΪ¹ã¸æÓªÏúµÄÒµÎñ£¬¼´±ãÈç´Ë¸ÃÏîÒµÎñµÄÓªÊÕ¡¢¿Í»§ÊýÁ¿¡¢ÍƹãÊýÁ¿µÈÖ¸±êÒ²ÔÚ½ÓÁ¬±ä²î£¬AR/VRÄÚÈÝ¡¢AR/VRSaaSÒµÎñµÄ±íÏÖ¼°Ó¯ÀûÄÜÁ¦Ò²²»ÈÝÀÖ¹Û¡£ÊÕÈëËõË®µÄͬʱ£¬·ÉÌìÔÆ¶¯µÄÁ÷Á¿»ñÈ¡³É±¾È´Ê¼ÖՏ߯ó£¬ÍÌÊɹ«Ë¾µÄÓ¯Àû¿Õ¼ä¡£¶øÊг¡¶ÔÆä¡°ÓýÅͶƱ¡±×ÔȻҲ²»×ãÎªÆæ£¬½ØÖÁĿǰ·ÉÌìÔÆ¶¯µÄ¹É¼ÛÏà±ÈÉÏÊÐʱÒѾ¡°½Åõ×Õ¶¡±£¬¹É¼Û²»µ½3ëǮ¡£
´ÓÉêÇëÉÏÊÐÅû¶²Æ±¨£¬µ½µÇ½×ʱ¾Êг¡Á½Äê¶àʱ¼ä£¬³ý2024ÄêÒÔÍ⣬·ÉÌìÔÆ¶¯µÄÒµ¼¨±íÏÖ±¾Ïà¶ÔÎȽ¡¡£2019-2023Ä꣬·ÉÌìÔÆ¶¯µÄÓªÊÕ¹æÄ£´Ó2.51ÒÚÔªÔö³¤ÖÁ12.51ÒÚÔª£¬Ã¿ÄêµÄÓªÊÕÔö³¤Âʱ£³ÖÔÚÁ½Î»Êý£¬¶ø¾»ÀûÈó¹æÄ£¾¡¹Ü²¢²»´ó£¬µ«Ò²Í¬Ê±±£³ÖÔö³¤£¬´Ó0.42ÒÚÔªÔöÖÁ2.64ÒÚÔª£¬¾»ÀûÂÊÔÚ20%ÉÏÏ¡£
È»¶ø£¬2024Äê·ÉÌìÔÆ¶¯È´³öÏÖÒµ¼¨Öè½µ£¬²»½öÓªÊÕ¹æÄ£ËõË®20%£¬Ó¯Àû·½ÃæÒ²ÓÉӯת¿÷£¬ÄêÄÚ¿÷Ëð4370.3ÍòÔª£¬¾µ÷Õû¾»¿÷Ëð3064.3ÍòÔª¡£Òµ¼¨´ó»¬ÆÂ±³ºó£¬ÊÇ·ÉÌìÔÆ¶¯µÄ2024Äê¡°¼ÈÄÑ¿ªÔ´Ò²ÄѽÚÁ÷¡±£¬ºËÐÄÒµÎñ³öÏÖÃ÷ÏÔËõË®¡£
´ÓÒµÎñ·½ÃæÀ´¿´£¬·ÉÌìÔÆ¶¯µÄÖ÷ÒªÊÕÈëÀ´Ô´°üÀ¨AR/VRÓªÏú·þÎñ¡¢AR/VRÄÚÈÝ¡¢ÕûºÏÓªÏú¡¢AR/VRSaaSµÈ£¬Ò»Ö±ÒÔÀ´¹ý°ëÊÕÈë¶¼ÓÉAR/VRÓªÏú·þÎñÒµÎñ¹±Ïס£
Ò»·½Ã棬´ÓÒµÎñÐÔÖÊÀ´¿´£¬¾¡¹Ü·ÉÌìÔÆ¶¯ÓÐ×Å¡°¹úÄÚÔªÓîÖæµÚÒ»¹É¡±Ö®³Æ£¬¹«Ë¾µÄ¸÷ÏîÒµÎñÒ²¾ùÓС°AR/VR¡±Ç°×º£¬µ«ÊµÖÊÉÏÈ´ÊÇ¹ã¸æÓªÏúµÄÄںˣ¬ÓÐ×ÅÅö´ÉÖ®ÏÓ¡£ÆäÖУ¬AR/VRÓªÏú·þÎñÒµÎñÊÇÏò¿Í»§ÌṩAR/VRÄÚÈÝÄ£¿é¼°¿ª·¢¹¤¾ß£¬°ïÖú¿Í»§Í¶·Å¹ã¸æ£¬ÔÙ¸ù¾ÝÓªÏúЧ¹ûµÈ¼à²âÊý¾ÝÏò¿Í»§ÊÕÈ¡·ÑÓá£
¶ø¼´±ãÊÇÈç´Ë£¬·ÉÌìÔÆ¶¯µÄAR/VRÓªÏú·þÎñÒ²ÔÚ´ó·ùËõË®£¬2024ÄêʵÏÖÓªÊÕ5.73ÒÚÔª£¬¶ø2023ÄêÔòΪ8.45ÒÚÔª£¬ÓÉ´ËÊÕÈëÕ¼±È´Ó68.0%½µÖÁ57.6%¡£¶ø´ÓµØÇøÀ´¿´£¬¸ÃÏîÒµÎñµÄÏ»¬Ö÷ÒªÊÇÓÉÓÚ¹úÄÚÒµÎñµÄήÃÒ£¬´Ó7.46ÒÚÔª½üºõÑüÕ¶½µÖÁ4.29ÒÚÔª¡£Óë´Ëͬʱ£¬¹ã¸æ¿Í»§ÊýÁ¿¡¢¹ã¸æ²úƷÿÔÂÆ½¾ùÍÆ¹ãÊýÁ¿¡¢Ã¿Î»¹ã¸æÖ÷ƽ¾ùÏû·Ñ¡¢ÖÕ¶ËýÌåÊýÁ¿µÈ·´Ó³¹«Ë¾ÒµÎñ¾ÓªÄÜÁ¦µÄÖ¸±êҲȫ²¿Ï»¬¡£²»½öÈç´Ë£¬¸ÃÏîÒµÎñ±¾¾Í²»¸ßµÄëÀûÂÊÒ²ÔÙ´ÎÏ»¬£¬´Ó2023ÄêµÄ22.5%½µÖÁ15.2%£¬¶Ô¹«Ë¾Òµ¼¨±íÏֵĸ÷·½ÃæÍÏÀۿɼûÒ»°ß¡£
´ËÍ⣬²»½öÊÇÒ»Ö±ÒÔÀ´Ö§³Å¹«Ë¾Ö÷ÒªÒµ¼¨µÄ¹ã¸æÓªÏúÒµÎñÏÝÈëήÃÒ£¬·ÉÌìÔÆ¶¯µÄAR/VRÄÚÈÝ¡¢AR/VRSaaS±íÏÖÒ²²»ÈÝÀÖ¹Û¡£AR/VRÄÚÈÝÔÚ2024ÄêʵÏÖÓªÊÕ2.11ÒÚÔª£¬Ïà±ÈÈ¥ÄêͬÆÚµÄ3.34ÒÚÔª¼õÉÙÁËÈý·ÖÖ®Ò»£¬AR/VRSaaSÔòËõË®³¬¹ýÒ»°ë£¬´Ó5.76ÒÚÔª¼õÉÙÖÁ2.22ÒÚÔª¡£Í¬Ê±£¬ÕâÁ½ÏîÒµÎñµÄëÀûÂʱíÏÖÒ²ÄÑÌÓÏ»¬£¬ÆäÖÐAR/VRÄÚÈÝ´Ó57.5%½µÖÁ47.2%£¬AR/VRSaaSÔò´Ó79.3%½µÖÁ54.2%¡£¶ø2024ÄêµÄÐÂÔöÒµÎñÕûºÏÓªÏú£¬¼´±ãÔÚ2024ÄêÕ¼µ½ÓªÊÕµÄ18%£¬µ«ÆäëÀûÂÊÈ´½öÓÐ1.2%£¬¶Ô¹«Ë¾µÄÓ¯Àû¹±Ï×¼«ÎªÓÐÏÞ¡£¸üºÎ¿ö£¬´ÓÓªÔËÊý¾ÝÀ´¿´£¬AR/VRÄÚÈÝ¡¢AR/VRSaaSµÄ¿Í»§ÊýÁ¿¡¢ÏîÄ¿ÊýÁ¿¡¢Æ½¾ùÈÕ»îµÈÖ¸±êÒ²ÎÞÒ»ÀýÍâÈ«²¿Ï»¬¡£
¸÷ÏîÒµÎñ¼¸ºõÈ«²¿µôÍ·Ïòϵı³ºó£¬·ÉÌìÔÆ¶¯µÄ³É±¾·ÑÓÃÈ´ÒÀÈ»¸ßÆó£¬ÍÌÊÉÁ˹«Ë¾±¾¾Í²»¸ßµÄÀûÈó¿Õ¼ä¡£ÓÉÓÚ·ÉÌìÔÆ¶¯ÐèÒª¾ÍÆäAR/VRÓªÏú·þÎñÏòýÌåÆ½Ì¨»òÆä´úÀí¹ºÂò¹ã¸æÁ÷Á¿£¬Ò»Ö±ÒÔÀ´Ö÷Òª³É±¾Ö§³ö¼´Á÷Á¿»ñÈ¡³É±¾¡£2023-2024Ä꣬Á÷Á¿»ñÈ¡³É±¾·Ö±ðΪ6.47ÒÚÔª¡¢6.55ÒÚÔª£¬Õ¼±È·Ö±ðΪ78.6%¡¢82.4%£¬¿ÉÒÔ¿´³ö£¬¼´±ãÊÇ2024Äê·ÉÌìÔÆ¶¯µÄ¸÷ÏîÒµÎñ¿Í»§¼°ÊÕÈë¾ùÃ÷ÏÔËõË®£¬µ«ÆäÁ÷Á¿»ñÈ¡³É±¾È´²»½µ·´Ôö£¬¸øÒµ¼¨´øÀ´²»Ð¡µÄѹÁ¦¡£
Óë´Ëͬʱ£¬·ÉÌìÔÆ¶¯µÄ¸÷Ïî·ÑÓÃÒ²¾Ó¸ß²»Ï£¬2024Äê·ÖÏú¼°ÏúÊÛ¿ªÖ§ÔöÖÁ0.88ÒÚÔª£¬Ïà±È2023ÄêµÄ0.19ÒÚÔªÔö¼Ó356.5%£¬Ö÷ÒªÊÇÓÉÓÚÒµÎñÀ©ÕÅ´øÀ´µÄ¹ÍÔ±ÈËÊýÔö¼Ó¼°Æ½¾ùн³êˮƽµÄÌá¸ß£¬ÒÔ¼°Íƹã·ÑÓõÄÔö¼Ó¡£Í¬Ê±£¬Ñз¢¿ªÖ§Ò²´Ó2023ÄêµÄ0.51ÒÚÔªÔö¼Ó64.7%ÖÁ0.84ÒÚÔª£¬ÐÐÕþ¿ªÖ§Ôò×Ü2023ÄêµÄ0.50ÒÚÔªÔö¼Ó3.5%ÖÁ0.51ÒÚÔª¡£
¸üºÎ¿ö£¬½üÄêÀ´ÔªÓîÖæ¸ÅÄîµÄ¡°Ñƻ𡱣¬ÒÔ¼°·ÉÌìÔÆ¶¯²»ÈÝÀÖ¹ÛµÄÒµ¼¨±íÏÖ£¬Ò²ÈÃÊг¡¶ÔÆäÖð½¥Ê§È¥ÐÅÐÄ¡£2022Äê10Ô·ÉÌìÔÆ¶¯ÉÏÊÐʱ¿ªÅ̼ÛΪ2.21¸ÛÔª/¹É£¬Ò²ÔøÔÚ½ÓÏÂÀ´µÄÒ»¸öÔÂÕǵ½¸ßµã5.21¸ÛÔª/¹É£¬µ«2023ÄêÒÔÀ´µ±¸ÅÄîÒѲ»ÔÙ»ðÈÈ£¬¹«Ë¾µÄ¹É¼ÛҲһ·ÏÂÐУ¬Ò»¶È´´Ðµ͡£½üÒ»Äêʱ¼äÒÔÀ´£¬·ÉÌìÔÆ¶¯µÄ¹É¼Û¶¼µÍÓÚ1¸ÛÔª/¹É£¬ÔÚ2025Äê2ÔÂÉõÖÁÔøµÍÖÁ0.248¸ÛÔª/¹É£¬Ïà±ÈÉÏÊÐʱ¡°½Åõ×Õ¶¡±£¬ÊÐÖµÕô·¢½öÓà4ÒÚ¡£
ÔðÈα༣º¹«Ë¾¹Û²ì